Pastāstiet pasaulei!¶
Pirmkārt un galvenokārt, izplatiet ziņas, ka esat uzsākuši kampaņu, lai atbalstītu “atvērtos datus” jūsu atbildības sfērā.
Ja jūs esat atvēruši vairākas datu kopas, pilnīgi noteikti ir vērts ziedot mazliet laika, lai cilvēki zinātu (vai vismaz varētu uzzināt), ka jūs to esat paveikuši.
Papildus paziņojumiem plašsaziņas līdzekļiem, jaunumiem jūsu mājas lapā utt., jūs varat apsvērtarī citas iespējas:
- Sazināties ar ievērojamām organizācijām vai indivīdiem, kas strādā vai ir ieinteresēti šajā jomā
- Sazināties izmantojot atbilstošus e-pasta kontaktu sarakstus vai sociālo tīklu grupas
- Directly contacting prospective users who you know may be interested in this data
Izprast jūsu auditoriju¶
Like all public communication, engaging with the data community needs to be targeted. Like all stakeholder groups, the right message can be wasted if it is directed to the wrong area.
Digitālās kopienas ļoti labprāt pārsūta jaunu informāciju, tomēr tās informāciju patērē ļoti virspusēji. Rakstiet savas ziņas apzinoties, ka tām tikai pārskries ar acīm, nevis tās tiks izpētītas padziļināti.
Members of the tech community are less likely than the general public to use MS Windows. This means that you should not save documents in MS Office formats which can be read offline. There are two resons for this:
- The first is that those documents will be less accessible. Rather than the document you see on your screen, readers may see an imperfect copy from an alternative.
- Otrkārt, jūsu organizācija klaji pauž uzskatu, ka tā nevēlas panākt pretī izstrādātājiem. Tieši otrādi, jūs parādat, ka sagaidat lai tehnoloģiju kopiena nāk pie jums.
Publicējiet savu materiālu trešās puses mājas lapās.¶
Many blogs have created a large readership in specialised topic areas. It may be worthwhile adding an article about your initiative on their site. These can be mutually beneficial. You receive more interest and they receive a free blog post in their topic area.
Making your communications more social-media friendly¶
It’s unrealistic to expect that officials should spend long periods of time engaging with social media. However, there are several things that you can do to make sure that your content can be easily shared between technical users. Some tips:
| Provide unique pages for each piece of content: | |
|---|---|
| When a message is shared with others, the recipient of the referral will be looking for the relevant content quickly. | |
| Avoid making people download your press releases: | |
| Press releases are fine. They are concise messages about a particular point. However, if you require people to download the content and for it to open outside of a web browser, then fewer people will read it. Search engines are less likely to index the content. People are less likely to click to download. | |
| Consider using an Open license for your content: | |
| Apart from providing certainty to people who wish to share your content that this is permissible, you send a message that your agency understands openness. This is bound to leave an impression far more significant to proponents of open data than any specific sentence in your press release. | |
Social media¶
It’s inefficient for cash-strapped agencies to spend hours on social media sites. The most significant way that your voice can be heard through these fora is by making sure that blog posts are easily shareable. That means, before reading the next section, make sure that you have read the last. With that in mind, here are a few suggestions:
Pēdējā laikā par vienu no efektīvākajām informācijas izplatīšanas platformām ir kļuvisTwitter. Visu, ko apzīmēsiet ar #opendata uzreiz pamanīs tūkstoši.
LinkedIn has a large selection of groups which are targeted towards open data.
Lai arī Facebook ir lielisks rīks, lai sasniegtu plašas auditorijas, tas nav kļuvis ievērojams atvērto datu kopienas vidū.
Submit your content to the equivalent of newswires for geeks. Reddit and Hacker News are the two biggest in this arena at the moment. To a lesser extent, Slashdot and Digg are also useful tools in this area.
These sites have a tendency to drive significant traffic to interesting material. They are also heavily focused on topic areas.